Are you curious about how you can increase traffic to your website with the help of SEO Web Development? Then you have come to the right place! Here are some SEO tips that will put you on the path to more traffic and higher profits.
First, make sure your website is user-friendly. If customers have a hard time navigating your site or finding it at all, you have a serious sales problem. Combat this by creating a site with very easy navigation. To take full advantage of search engine robots, you need to design your site so that it can be easily “read” by them. At the very least, remember that search robots will “crawl” your site from left to right and top to bottom. Place your most important information (keywords/key phrases) so that it is read both first and last and make it visible with headings, subheadings and bold text whenever possible.
Avoid flash movies whenever possible. If you have website maintenance package them, make sure your most important information and messages are elsewhere on your site. Many customers have Flash turned off on their computers, so they won’t see or hear the elegant message you’ve written in that pretty little box.
Other SEO website development tips include using meta tags on every page. Search robots will look at every page on your site, unless of course you have a no-follow rule built into your code, in which case make it easy for the robots. Although Google no longer relies on keyword meta tags to determine what your site is about, other search engines still do. Therefore, including keyword meta tags and descriptive meta tags can’t hurt and may even help you rank better in the SERPS.
Do you notice that many of your customers visit the page once and then leave after a few seconds? Maybe you have a page that is not user-friendly. To solve this problem, you should avoid launch pages whenever possible. The launch page is that nice little page that says “click here to enter”. Do you really need it and does it offer something to your business? The answers to that are No and No. Write interesting and engaging copy that includes keywords relevant to your site, give your visitors the information they need in a clear and concise way and lead them to the action you want them to take, whether that action is signing up for a newsletter, completing a survey or buying a product.
Avoid banner ads. Avoid audio as well. Why? Customers don’t like it as much as you think they do. Turning on sound can lead a customer to not visit your site if they are on a shared computer or at work. And banner ads should be used sparingly. Keep it clean and simple and focus on that.
So make sure your navigation is simple. It should work in all browsers, so test it in each of them and try it in different window sizes. Avoid drop-down menus and make exploring your site simple enough that even a child can do it. One of the best ways to do this is to offer a navigation menu on the side of the screen or at the top of your site with very clear headings to guide the customer where they want to go.
SEO website development is not as difficult as it sounds, but it does require a bit of time and research. If you keep these tips in mind, you can start designing SEO websites right away!